DO use a tag line – It helps
define the purpose of the Web site and keywords can be used
in it.
DO check for broken links
often.
DO NOT use hidden text, such
as white lettering on a white background. This is often done
to try and add more keywords to your content but many search
engines will penalize for this.
DO make sure no pages are
under construction.
DO NOT use non-relevant
keywords, such as your competitor’s business name or popular
brands of products that you do not sell.
DO make sure your site is up
and running all the time.
DO write professional copy (content) for your site, rich
with relevant keywords and descriptions.
DO NOT use too many graphics. Search engines can only
understand text and using a lot of graphics with very little
text will almost certainly affect your ranking.
DO NOT use automatic search engine submission services. The
search engines don’t like automatic submission tools and may
very well ignore your pages if you use them.
DO design your site with several browsers in mind. It is a
common mistake to see web sites that look beautiful when
viewed in Internet Explorer but look disastrous when viewed
with Netscape or Opera.
DO use your home page to its full potential. If you are
leaving it mostly blank with a single link to your store or
another more relevant page or you have a Flash movie there
instead, then you are wasting some prime real estate.
Impatient visitors may leave before they see what your site
is all about and search engines are left with next to
nothing to index.
